Developed primarily to assist in improving conversions, Google Remarketing offers a golden opportunity to draw back customers to your site by reminding them about your existence. When a user visits your website, Google places a cookie on the user’s browsers showing that he visited your website. When the user leaves your site and visits other sites, this cookie triggers your ads to be displayed on the GDN sites. Dynamic Remarking shows previous visitors ads which contain specific products and services which they view in your site.
Remarketing List for Search Ads, on the other hand, customizes your search ads campaign for visitors who had earlier come to your site. Your bids are customized, and ads are sent to visitors when they start searching on Google. Remarketing offers you a second chance to bring back customers to your website by reminding them about your presence. This digitrio infographic explains in detail what Google Remarketing is all about.
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