The primary purpose of search engines is to provide accurate results every time some person enters a query in the search bar. For improving accuracy in results, Google makes algorithm updates periodically. E-A-T is an acronym for Expertise-Authoritativeness-Trustworthiness which helps in assessing the utility of information shared by webpages with searchers. Expertise refers to the content writer’s level of knowledge about a particular topic or industry on which he is writing. Authoritativeness includes the reputation or image of the creator, the content as well as website.
Trustworthiness is based on expertise and authoritative aspects in a way that an individual who has the first two qualities gets high trust ratings. Search users are more likely to find the most value for content on pages and websites which have a high level of Expertise, Authoritativeness and Trust. This Spiralytics Performance Marketing offers some tips on how EAT can be used to have the edge over competitors on Google.
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