Do you want to create good content for your website? To do so, you need to have a clear idea of what website content is. Google websites are designed to present visitors with valuable information. First and foremost, figure out the exact issues that your product or service can solve. Be specific and compelling. Develop personas based on commonalities among existing customers or those of your competitors. Know your competitors well. Explain how the products or services that you offer can help alleviate the specific pain points of each person. Use empathy.
Develop content for targeting each person at each stage of the buying journey. Lead prospective buyers down the sales funnel. Take into consideration human factors like usefulness, intent, search volume and difficulty during the keyword research process. This That Agency infographic explains how you can create exciting content for your website
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