If you see, SEO is tough nowadays, and it keeps getting more complex. Earlier, Google used to only rely on keywords, their algorithms now factor in a range of elements, making it harder to game the system – but also more difficult for brands to ensure they’re covering all the possible angles to maximize their search performance. To ensure long term success, you will need to hone your skills to optimize images & videos, layout & design, use of relevant keywords, phrases, and topics.
Focusing on some of the factors such as domain age, author reputation, meta keywords, sitemaps, user-friendly URLs, link velocity can help you have the edge over competitors. Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it also acts as a relevancy signal. This Zyppy infographic highlights some of the significant SEO factors you will need to pay attention to for gaining a good SERP rankings in Google.
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