Site Architecture Optimization India

Your site doesn't have the expected rankings and you doubt its the coding of the site or the flow of the web pages. Here are a few questions the answers to which will tell you if the problem lies with your site architecture-

Are there pages in your site which are never crawled?

When your site's pages come up in the search engine results, are the descriptions distorted?

You have worked on link building and the metas to no effect?

Is your webpages' cache not frequently refreshed in search engines?

Your non-optimized site architecture could be the hindrance in good search engine visibility.

We offer a comprehensive site architecture optimization package that transforms your hostile site architecture into crawler and user friendly. The package includes- 

  • W3c Validation For Home Page
  • Ensure that whole site is not using spamming techniques
  • Move JavaScript,etc into separate file(s) if present
  • Add updated robots.txt file
  • Modify image names to reflect keyword/phrases
  • Add / update ALT tags
  • Add footer links to main (if not all) pages on site
  • Add or Update site map and link it from footer
  • Addition of a custom 404 Error Page

Site architecture optimization removes all the present and potential bottlenecks that can interfere with crawling of your site. This improves the crawlability of your site, consequently, the rankings.

Our site architecture optimization also involves

  • Internal link structuring
  • Image optimization

Internal Link Structuring

Search engine crawlers rely upon the internal links to move through your web site for indexing and valuing the different pages. This implies that if the links of your site are not in perfect order, some pages will never be indexed and ranked by the search engines.

There are also other features, such as roll over menus and web buttons which can't be crawled by the search engines. That is why we ensure that-

  • There are no broken or dead links.
  • There are no orphan pages.
  • The anchor texts are keyword rich.
  • Every page is linked to the sitemap
  • There are alternative links to pages blocked by roll over menus and web buttons

Search engines use the internal links to measure the size of your website and measure the importance of the individual pages. Our internal link structuring plan presents the internal links the way the search engines like it.

Image Optimization   

If your site has intense graphics or images, it becomes too heavy for the search engines to crawl. This implies that your webpages will never be indexed nor ranked.

Another consequence is that it takes too long to download. In fact, if your webpage takes more than 10 seconds to download, more than half the visitors will leave the site. Thus image optimization is a must if you wish visitors to actually get to see your website.

We optimize even your heaviest images so that you don't have to sacrifice the look for the usability. Our image optimization plan includes-

  • Reducing the file size of the  image or graphic while maintaining the integrity/look of it.
  • Optimize the alt tags with relevant keywords in accordance with the W3C recommendations. It makes your images search engine ready and enables meaningful browsing for the visually impaired or browsers with images turned off.

Your site architecture is crucial for the indexing and ranking of your web pages. This is what we call the 'basics of any website.' Are you aiming at the top stars and ignoring the basics. Contact Us to take care of it.