Outsource SEO Search Engine Optimization- Offshore SEO - India

PageTraffic Buzz has created an interesting infographic encapsulating the top Google+ Shortcuts and Tips. One read through and you will find many time saving tips that allow for faster posting and sharing.

Any other shortcuts you came across recently? Do share them here.

Earlier this year in February 2011, Google brought out the Panda update, that affected nearly 12% of Google search results. Since then, Google has been introducing further algorithmic updates, and in November the count reached to Panda 2.5.2. Google recently put into action the Caffeine update too, but it is the Panda that has become the webmasters’ worst nightmare. If the Panda slaps a site, traffic has been known to fall as much as 70-80%. To help site owners deal with the Panda, Google has time and again stated on improving the quality of content on the site, across all pages.

As Google’s Distinguished Engineer (and Head of Anti spam team), Matt Cutts has been quoted, “This update is designed to reduce rankings for low quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Now you know Google says- “quality content”, but what is it exactly, and that too translated for SEO and Search Marketing industries? Well, the general interpretation of quality content includes factors like article length, internal linking and inbound links to your content and the site’s design. These are the content management tips to save your site from the Panda slap-

1.) Quality Content Ensures Authority and Higher Ranking

The entire purpose of the Panda is to deliver useful, correct and informative and highly relevant content to the searchers. So your content must fit into that category. Brush up on your spellings, grammar and vocabulary when you verify the content on your sites. Make the smart choice by identifying poor content with analytics software. Once you get to know the number of times a page was visited, or bounced from, you can work on the content of the page to ensure the users stay on your page, as they find what they came looking for. You must show the headings, titles etc prominently so that they attract instant user attention are read by people. Improve your pages’ quality to establish your self as an authority on the topic of the page, and to also get a higher PageRank.

2.) Get Rid Of Thin And Irrelevant Content

Thin content is a write up that is poorly researched, factually outdated and does not add to topic or the knowledge that the searcher already possess. So have more quality content, than quantity, as in do not have pages with poor and irrelevant content as the Panda will penalize your site for it. To better your rank, you must add fresh pages with relevant content (relevant to your site and your keywords) that is well researched and highly informative. You must also make modifications to the existing content too.

Write 300 words informative articles that give people current, updated and in-depth information. You can either remove the thin content pages or redirect them to a relevant page with ‘noindex’ tag (this will not affect your PageRank).

3.) Duplicate Content Is Completely Taboo

Get rid of duplicate content on your site pronto. You must carefully review your website, and check for pages with duplicate or similar content. There must be at least 20% to 30% difference in text of every page, and follow this rule wherever you found instances of duplicate content. Take the smart and fast way of removing duplicate content by spotting it using tools like Google Webmaster Tools. Avoid syndicated content too.

4.) Refrain From Keyword Stuffing

You must ensure that every page on your site has the right keyword density. For every page, maintain optimal keyword density of 3-8% in your content. Be very careful when your work on the keywords for every page, and narrow down to 2 to 4 keywords for a page. But since users may search for a thing in many ways, using different phrases, you must support your primary keywords with secondary keywords. Do not try to engage in keyword stuffing, hidden text, or other tactics to pull the search engines in. if initially they might work for you, the same will be detected in a jiffy by the bots and your site will be penalized with no delay.

5.) Indulge In Smart Link Building

Link building is the essence of SEO, and you must understand the trick to link pages of your site to other sites as well as inter-linking the pages of your site. Try to get authority sites to link to your content as this will be seen in very good light by the search engines. Always link to similar sites with a good reputation in your niche and interlink your pages to pages of related content within the site. This will be good not only for the user, but also for the bots. Allow for people to spread your link naturally. Add social media sharing buttons to your articles, so that they have a chance of being shared on a social platform and going viral.

As a parting tip, keep in mind the Content:Ads ratio (the number and size of the ads that appear above the fold on a page). Ensure that there are not too many ads on your site. Do not place all ads next to one another, but space them out nicely on the page. Remember that Google does not like Adheavy or Ad-cluttered pages, and many sites with pages, where ads hid the content below the fold were slapped by the Panda.

You can save your site from the Panda. Follow the guidelines given above and keep your fingers crossed!

Summary:
Online business is extremely, competitive what with a million companies out there. That is why in order to get dedicated, more and relevant customers to your site, you must hire a competent SEO company. A good digital media company understands the functionality of internet marketing, inside out. They know that to succeed in their endeavors, they need to work on two basic principles- get relevant traffic and to make sure that the traffic converts to leads and sales. So, a good SEO company will aid you in climbing the search engine rankings, only if it is in touch with the latest

• - Trends
• - Technologies
• - Tools

being applied in the world of internet marketing.

For you to filter between the hundreds of claims of ‘I am the best!’, you must know about the basic characteristics of a good digital media company, to separate them from the rest-

Latest Techniques:
The field of online marketing is expanding and so are the techniques of SEO. A good SEO company is constantly on the watch for the latest changes and updates in search engine optimization techniques. They quickly study the new techniques and then apply them to suit the client’s needs. They explore each and every nuance of SEO, and not just On-page SEO. Simply running a keyword campaign is not of much help in the changed scenario. The inexperienced SEO companies rely on outdated or simplified tools that fail to generate accurate key word and phrases, which is why, the  search results do not improve as expected. A competent SEO firm will not only do a much better job of identifying the keywords, but also will do expert placement of the same on a website to achieve results. Search engines are getting smarter, and so should your techniques.

Professional Team:
This is one very essential characteristic of a good SEO company- they work on their team. They encourage their employees to conduct research to stay on top of the algorithms that Google and other search engines employ. They train their people continuously. An expert company puts a lot of emphasis on staff training- for the new SEO tools and digital media tricks that have entered the market. The company does not hesitate in investing in the technology and tools needed to maximize effectiveness.  Good SEO firms employ many people ranging from link builders to copywriters to web designers. They let each employee hone their skills so that they deliver better results, while building a holistic SEO campaign.

Plans And Strategies:
A good SEO firm will take every client differently, and will provide them customized solutions for their online business. They take the time to learn about their client’s needs and goals- so that they can provide customized plans after consulting with them. An SEO company, not concerned about the individual goals is most likely to disappoint you in the long term. They will work on an effective SEO campaign, that will follow the well thought of strategy created beforehand. They will also study your competitor’s strategy and then formulate a more powerful one for your business.

Ethical Methodology
A good and respectable and most importantly professional SEO firm will never employ black hat techniques. They will never use invisible text, doorway pages and spamming to improve your search engine results placement. The above mentioned techniques are prohibited by the major search engines; and with the strict monitoring by search engines, being caught using these SEO techniques may lead to your site being penalised or even banned.

That is why an expert SEO company will use SEO methods, that are the latest and are approved by Search engines. The firm will focus on making your site search engine friendly by focus on broadly-

• •    Keyword focused relevant content – An SEO firm that looks after its client’s ranking will make sure that the client’s site has relevant content, that is high quality and is constantly refreshed.
• •    Link Building – a good firm will work on building quality Internal and external links. Well placed URLs can help improve the rankings a lot.
• •    Optimizing a client’s site – Removing duplicate content. Optimising title tags and many other extremely important nuances of SEO, are taken up with a refreshing approach by a competent SEO firm.

They will make sure that your ranking is improved steadily, and that the results are sustainable. So your site will have increased visibility, improved brand awareness, better sales and a competitive edge over the competition.

Honest and Realistic Commitments:
This is the primary characteristic of a good SEO company. It always offers realistic commitments, rather than making big commitments and faltering at the end. It will work on getting you a sustained and gradual improve in search engine results. The results on your investments will show in some time. If the firm has plenty of examples to show you about their success with other businesses online, then you are at the right place. However, you must also ask for references.

Timely Execution, Monthly Reports and Complete Support:
Now, if an SEO firm timely executes the plans and achieves the targets, then you are in the hands of the experts. If the company is carrying out its plans in a timely manner, then it is worth investing in. Moreover, they provide you with detailed monthly reports, so that you know where you are with your campaign. Also, a professional and expert SEO firm will provide you any support whatsoever related to your sites search engine performance.

To Conclude: Remember that an experienced and reputed SEO company will hardly or never go in for aggressive marketing and self-promotion. They do not need that. They have built a long standing reputation, which gets them clients. They are excellent in communicating with their clients and also deliver results that were required of them.

So, keep all these factors in mind when you go looking for SEO services.

One best way of increasing the back links to the site is to submit to as many web directories as possible. Many web directories accept the submissions free of charge. Each site contains a title, small description and also the link in each listing. These listings are placed under categories and sub categories which becomes easy for finding information under different categories.

Basically, there are two benefits of submitting the site in directories. The first benefit it offers is that it increases the traffic on your site. The reason for increasing the traffic is that when a user searches some information on a particular topic then they go through different directories. So, if your site is submitted under some category, he will definitely visit your site to find the relevant information. The second reason is that it helps in improving the ranking of the site in search engines. When the search engine robots search for the relevant information, every link placed in the directories will help to increase the search engine placement.

The ratings of the directories also matters a lot as major directories help in getting more amount of traffic in comparison to the one which is not visited much by the user. The important thing for the site is to get accepted by the directories. There are also chances that the directories might not accept the site. The reasons can be many but you can work hard to improve the chances of getting accepted by them. So for that purpose, make sure that your site is working properly and is complete before submitting to the directories.

The other things which need to be considered are that there should not be any grammatical and spelling mistakes in the site which you are planning to submit to the directories. It is also vital to know all the guidelines on which you are thinking to submit. It is also necessary to look out for those sites which are already submitted in the site. This will help in getting an idea and you can follow a similar style for your title and other essential description.

The general mistake which happens with most of the sites is that they look for all the major issues and forgot the minor ones. Make sure that you submit the site under the correct category. If you fail to do that, then there is no chance that the directory will accept your site. There is also one more important thing, directories do not like those sites which have less information and concentrate only on sale pitches. Therefore, it is essential to have proper and accurate information about the products and services which makes it vital to be listed in their categories.

The idea of submitting your site to directories for increasing traffic and also to increase the ranking will work only when you will consider the above points sincerely. The work can become tiresome as there are many directories available on the Internet but finding the submission software for your site can solve your problem and also will make your work easy.

Websites are designed to solve customer’s queries and doubts. Therefore, for every website, it is very important to select the appropriate keywords so as to target a large number of audiences at once. Keyword Phrases are included in the content as it is the best On-Page factor that helps in promoting any website. These keywords should represent what people are actually looking for. They are used by every website to attract more customers thereby appearing on top in the search engine index. This helps in promoting the website and in generating more opportunities for the company.

For this purpose, a proper keyword research is required by the SEO specialist. It is the main task of the SEO Consultant to upgrade and update the content of his website frequently by using appropriate keywords. The keywords selected should hold valuable information that is relevant for the customer. Infusing any irrelevant keyword into the content would actually lead to lowering the website’s chances to appear in the search engine and if this process continues, then it is sure that the website would not appear at all in the search index.

The search engines too, have become conscious of this fact. Other than keyword research they consider various other factors as well while scanning the content of any website. Below listed are a few factors that help in analyzing the market standing of your company.

With the competition increasing day-by-day, every website is trying to make its content the best by using the right keywords. It is also very important to keep a track of the number of websites using similar kind of keywords offering somewhat similar kind of services. After carrying out this research, one can easily identify the similarities and can work on improving the content using different keywords. This will help in attracting more customers.

Adding meta-tags is another very important factor that needs to be considered while uploading content. These meta-tags help attract the crawlers towards a particular website thereby encouraging researchers to view your links.

Link building is another factor that is employed by the search engines to produce accurate results of users’ queries. Inbound links also play a significant role in determining the quality and usage proximity of any website. You should keep a tab on the number of inbound links received by both your and your competitor’s websites. This helps in identifying the popularity of the website.

To help you in developing keyword phrases, there are also a few applications which help in analyzing phrases that you have selected to promote your website, these are WordTracker,Google’s Adwords Keyword Suggestion Tool. A free-trial service of these kinds of applications gives you an insight into the working of them.

Therefore, it is very essential to keep updating the websites with accurate keywords and meta-tags in order to keep the website at the number 1 position in a search engine. These are a few tips that will help you in setting your priorities right.

The debate might still be raging. But we all know, outsourcing is here to stay.  The world is flat and its more true than ever before, Thomas Friedman would nod quite forcefully there.

However, outsourcing can make either good or bad business sense, depending on your offshore partner. Having been in the business for nearly eight years now, I have seen both sides of it. There are some who continue to outsource with success while there are many companies who are left with burnt fingers and bad experiences only.

So, here is a brief guideline to outsource with success:

1. Safe Business Vs. Diamond Hunting
   No news could be good news. But it could also mean the company is new in town. On the other hand, solid reputation is a safer bet, unless you are looking for the hidden gems. Companies with reputation have something on stake and are careful about who they work with and how. If word of mouth is what you go by, make sure your reference has worked with the company and has verifiable points to pass on
2. Long and short of the to do list
   Many businesses thinking they have loads of work, shop for an outsourcing partner in a hurry and plan to plan along the way. That’s a big mistake. While your offshore partner could be great at what they do, they might be disappointing when it comes to planning your tasks for you. So, its better you plan it out a couple of month in advance, lay it out clearly and then find a partner who can finish it up like a hog.
3. The virtues of monogamy Vs. the ease of polygamy
   Now, this is an important decision to make at the very outset. Many businesses have chosen the convenience of working with a single offshore company over competence and have ended up as outsourcing bashers. It’s well advised to first divide your tasks into groups on the basis of skills required. Then define the core tasks where competency scales over convenience. Rate each probable partner against these parameters and it will help you make a better decision.
4. Are you feeding the expansion or a blackhole?
   Time and commitment makes hopeless relations work. That could be true in love, but in business early diagnosis works better. Before you start working, make list of simple verifiable tasks and hand them out   first. Usually, your partner will take some time to get a grip and get going but then you choose them because they were the best at it. So, read the signs early and don’t delay looking for alternatives if you are sure you have given them enough time and opportunity.
5. It’s a business association and you are not The Master of Universe
   A few times, a few people forget that they are looking for an offshore business partner, not slaves in an African marketplace. Racial generalizations, undertone of superiority and ill-disguised allusions are all absolute no-no, unless you have devised your business only as a cover for your racial wrath.

It’s true no relation can be broken down to formulae. Like every other relation, outsourcing should be mutually beneficial, compatible and once, with the right partner, calls for patience and commitment. With right understanding, attitude and inclination, every company can hugely benefit from the opportunities provided by offshoring.

An SEO is generally hired by firms to optimize a firm’s value in the market. The task of an SEO is to make sure that the organization for which he is working keeps getting new business. People are now-a-days switching to the web media to resolve their queries. This is why the websites are competing with other websites to attract more business for themselves. This is the major task assigned to the SEO.

A thorough background check of the consultant needs to be done before making any decision of hiring them or not. He needs to have full experience of how to optimize the content of the website with appropriate keywords, phrases, Meta tags, etc so that the site keeps appearing frequently in the search engines. This is done to attract business for the clients of the company. Therefore, it is very important for a company to hire the right kind of person who can carry out the task efficiently. Otherwise the company would suffer unnecessarily.

The SEO’s are mainly responsible for developing content that in turn generates a client base and market value for the organization. When they fail to perform accordingly, they become a liability for the company and the very purpose of looking out for more growth and business for the organization is defeated. These are considered the key indicators of every potential and promising firm. These consequences are explained below for your help.

Low Visibility of Website in Search Index: If the content of any particular website is not updated time and again, the website would loose its visibility in the search engines. This would stop the website from attracting more number of users and lower the popularity of the firm. The websites are meant to generate business by getting clicked by the users but if that purpose remains unfulfilled, there is no use of hiring any SEO consultant.

Client Loss: The clients’ main concern is to have unique content, which is the responsibility of a SEO. He is supposed to keep improving and upgrading the quality of web portals for his clients. When he fails to do so, the clients might stop giving business to that particular company and they might divert the business to other companies that offer similar services. This will result in the loss of a client for the firm and as a result the firm might suffer losses as well.

Loss of Reputation: The above-mentioned factor adds to this consequence. If a client is happy with a particular firm he might refer it to other firms’ as well but if he is not getting his projects on time, he might stop directing his projects to the firm. The company would lack the referrals and certainly loose its reputation in the market.

Liability to the Company: A wrong SEO becomes a burden for the company. As the companies come with a pre-planned budget, the SEO too looks like he is of no use and is there just to earn money while giving nothing in return for the company while its incurring huge losses. The company might feel it better to replace the SEO consultant and hire a more efficient consultant.

These are a few dangers of hiring the wrong SEO specialist. These findings are offered as a precautionary word for the firms that are on the lookout for professional SEO’s.

For more information on SEO Consultants click here.