Press Release


How do you create a buzz about your product/service and take it to millions of web users with a single stroke?

The answer is through an effective press release. Search engine optimization is an intrinsic part of an effective press release. Picture this- more than 70% of journalists go online specifically in search of press releases. Millions of people look for news through Google News and Yahoo News and are served with relevant press releases.

The answer is through an effective press release. Search engine optimization is an intrinsic part of an effective press release. Picture this- more than 70% of journalists go online specifically in search of press releases. Millions of people look for news through Google News and Yahoo News and are served with relevant press releases.

If your press release is not optimized, you are missing on making the big impact.

Press Release – Maximize the effect through search engine optimization

Hundreds of press releases are being published everyday. Your press release needs to be optimized so that it does not end up as just another press release.

Even if your press release talks about something groundbreaking, if it's not search engine optimized, chances are high that it will never get noticed. That is why we not only write but also optimize your press release so that you receive maximum returns from it.

Press releases are the most effective marketing tool as they cause a ripple effect in the online world. They not only reach the prospects directly, they also connect to people who decide what is news.

Search engine serve relevant press releases with natural results in answer to a query. Thus the real gains from an effective press release are numerous. Here are a few:

  • High quality backlinks for your website are just one of them. Press releases are published by numerous companies on their sites. Thus you build quality links that confirm to Google and other search engine guidelines.
  • Increase the number of motivated traffic to your site.
  • Dramatically heighten the number of prospects who sign up and leave e-mail addresses.
  • Build publicity, build business.

How we do it

We write and optimize your press release for the maximum impact.

  • Writing Press Release
  • An intelligently written and power packed press release can have an incredible impact on how your company is perceived. And the letters shape the perception. This is the reason why we write press releases which are-

    • Concise – Summarizes the story in many words as required. Not a word more, not a word less.
    • Strongly worded – A good press release never deviates from facts ands avoids hype. The required effect is achieved through powerful, directed copy.
    • Written for newsmakers - We know what kind of writing is picked upon, is quoted and is developed into bigger stories. That's the kind of press release you get from us.
  • Press Release Optimization
  • Outsourceseo takes you to your target audiences through search engine optimization. Being a SEO company no one can do it better than us. Our press release optimization process involves-

    • Keyword research to find the most searched for terms.
    • Optimizing the copy so that it stays on top of the news search engines.
    • Build links between your press release and relevant content of your website.

Press releases involve less expense than other modes of publicity such as paid advertising. In fact, search engine optimized press releases get more media attention, company visibility and quality leads. Contact us for your press release.